Brand Design

For this project we were given the freedom to choose to make whatever we wanted, so I chose to create a smoothie/Juice company. For this project I came up with a name, logo, merchandise, and an app.

Here I designed a primary, secondary, and a tertiary logo for my smoothie/juice company. I wanted the logo to resemble the shape when you blend a smoothie. The Tertiary logo can change colors and stroke width according to design.

Here I designed different illustrations that could be included in the merchandise, etc.

Here I designed a Menu and add items pages for my app. I wanted these pages to be simple and easy to navigate for the viewers.

Here I designed a select a location and a rewards page for my app.

Here I designed different stickers. I wanted them to look youthful and fun. I based them off of different smoothies and juices.

For this mock-up I created juice bottles that are simple and modern. I wanted it to be eco-friendly and all natural.

For this mock-up I created a cup where smoothies/juices would be served in. "Sip on Sweetness" is my companies Moto.

For this mock-up I created a market bag and included the logo and Moto in my design.