Hometown Identity

For this project we were instructed to create a hometown identity by creating a new logo and different mock-ups that include the new logo. My home town is Clive so I created a new logo, slogan, and different mock-ups.

Here I designed a new logo for my hometown, Clive. I created a new slogan and icon for Clive that would represent it's community, History, and Nature. I also chose the colors and type to represent Clive.

Here is a black and white version of the Clive logo.

Here I created a mock-up for the Greenbelt trail welcome sign that includes information about the trail, trail etiquette, and the Clive logo.

Here I created a new welcome sign for Clive using the secondary logo I created in white and the nature element in my logo design.

Here I created a city banner for Clive that includes a background design that I created on the left side and the logo in orange and green on the right side of the banner.