Rebrand

For this project we had to find a restaurant where the design was out of date. I chose to do Clouds Cafe, located in Ames, Iowa. For this project we had to design a new aesthetic for the restaurant and come up with a new name, logo, and create product mock-ups for the rebranded restaurant.

Here I designed a logo for the rebrand, which I called "Skyline Cafe." The curved S doubles as an S and steam coming from a coffee/tea cup.

Here I created a secondary and tertiary logo for this brand. The symbols on the bottom have thicker lines for when the symbol needs to be smaller, so it will be easily visible to the viewer.

For this mock-up I designed a coffee pouch.

For this mock-up I took designed coasters.

For this mock-up I designed a coffee mug.